None Essay Example | Topics and Well Written Essays - 1250 words

None - Essay Example This would be a step towards identifying any more risks of injury that may be associated with the product. In the report to be presented, I will identify the product and also make an accurate description of it as per the regulations of the commission. In the report, I will make sure that I include the name of the manufacturer as well as the distributors of the product that I have information on while stating the nature and extent of the defect that is in the product. I would also include my name and address in the report even though I will hope that the commission keep this confidential since I would not want to be victimized by the management of the company for reporting about the defect to the commission. The decision to report the defects to the commission would be a difficult one since I would have to surrender the reports without the approval of the directors and from previous experience, the board of directors does not tolerate the employees who present to them their findings on the defect and this might be the same action that is taken against me. Nevertheless, I will approach them with the information prior to making the report to the commission. Regardless of the outcome of the presentation of the information to the directors, I will ensure that they commission gets the report and although this is a difficult decision since am new to the job and there is a possibility that reporting about the defects will lead to my dismissal. I consider the USD 5000 that I am being asked to pay on behalf of Green Move to have the Zero Pedal on the shelves of a Sporting goods store illegal since in my opinion, it is tantamount to a bribe. The store should stock the goods depending on the demand by the customers since if the demand is available and the store is not willing to stock the Zero Pedal, then other stores that are willing bring the product closer to the

Whole Food Market, USA Essay Example | Topics and Well Written Essays - 2500 words

Whole Food Market, USA - Essay Example The objective of this study is to outline marketing mix and market entry strategy for Whole Food Market, Inc. while entering into Netherlands. Cultural dimensions of new market would also be included in the study so as to reflect upon its impact on proposed marketing mix. The entire study shall be centered towards global market strategy of Whole Food Market, Inc. 3. Main Findings 3.2 Marketing Mix of Whole Foods Market, Inc., Global Expansion 3.2.1 Product ïÆ'Ëœ Concept: Organic products and natural food products would be delivered in Netherlands market. ïÆ'Ëœ Whole Foods Market, Inc., Global Strategy: Global strategy shall be either direct exporting or wholly owned subsidiary. ïÆ'Ëœ Brief Adaptation or Standardization in Netherlands: Standardization product strategy would be applied in Netherlands market in order to sustain their competitive advantage (De Burca, Brown and Fletcher, 2004). 3.2.2 Price ïÆ'Ëœ Concept: The main concept is to acquire maximum market share and establish a stable market position. ïÆ'Ëœ Whole Foods Market, Inc., Global Strategy: In global context, the focus would be on market development strategy. ïÆ'Ëœ Brief Adaptation or Standardization in Netherlands: Adaptation approach will be applied on Netherlands market in the context of pricing strategy. 3.2.3 Place ïÆ'Ëœ Concept: Marketing mix element place is related to distribution network. Whole Foods Market will be delivering products to manufacturing or processing plant to the warehouse and finally to retail stores.